‘I understand you are writing a book about the Tatas,’ said the waiter who brought my lunch. ‘That must be such an honour.’ He was perfectly sincere. All over India, taxi drivers, waiters, security guards, portersRead More…
The bottom of the pyramid is coming sharply into focus today, and the corporate world is beginning to sit up and take notice. According to C K Prahalad, ‘If we can start thinking commercially about theRead More…
An integral approach to environmental education. Awakening by Education and enforcement by Law are the two main forms of institutional intervention. To be effective in the long-term all institutional initiatives have to be founded mainly onRead More…
How to educate the customer in making the green choice. In the West, environmental education of the consumer, called as “Green Consumerism” is a well-known phenomenon. The main tenet of green consumerism is that the layRead More…