The inner spirit or soul of an organization is embodied in its Mission, Vision and Values. This article presents a brief summary of the emerging perspectives on the subject. An organization has an inner core andRead More…

Way to implant the idea in the consciousness of the individual and the collectivity. A vision or a value is an idea which has to be internalized in the consciousness of an organisation. This process canRead More…

How to convert the vision into action and realisation. There is at present a large body of literature on the art and science of communication. It is now recognized that for effective communication it is notRead More…

New thoughts on Strategy. There can be many perspectives on the aims of strategy. Growth, customer satisfaction, coping with change, competitive advantage are some of the objectives of strategy. However, as the corporate environment became intenselyRead More…